Friday, 9 November 2018

International artist Kallista Ivanova: The ARTKALLISTA movement



Gold metallic relief images, contours, details, elements and bodies;
clean, bright colors; textured surface and elements of a neo-surreal kitsch style
are creating slowly but steadily a school/movement in contemporary art,
this of Kallista Ivanova, known globally as ARTKALLISTA

ARTKALLISTA  is a new direction in the world of contemporary art. A significant style extravaganza, unique in concept, an elaborate and spectacular separate kind of art, based on decoration, monumental art, applied art.  The term ARTKALLISTA itself made up from the English: "art" and the Greek: "kallista" meaning the most beautiful of all) transliteration — beautiful art. This is an art that excites fantasies and pleases the eye; an art that guides and inspires; an art that demonstrates truth, feelings and cultivates love for the beautiful. The leitmotiv of artkallista is beautiful fantasies, love, feelings, beauty in all its aspects, naivete, wellness, confidence, comfort, respect , luxury and power. In the same time a sublime yet prominent surrealism is dominant at the first sight of her artworks, as satirical images and sarcasm are included in the works, but at the heart of them there are love, passion, beauty, strength, prosperity, power, respect, confidence and comfort.



Artworks ARTKALLISTA are for confident, successful 
and luxurious people who value inimitable style and beauty

"My goal is to open the doors to the World of magical, beautiful art. My mission is that when a person looks at a picture he could read it like a thrilling book and explore the new aspects of art, so he could see beauty and get inspiration for new feats and deeds", she says. "I believe that nothing is impossible and human possibilities are limitless. That is why you can feel courage, brightness and saturation in my works. This is a message and call not to be afraid of anything, to accomplish your goals no matter what. My principal goal is to give the viewers the shine of bright colours; to leave a legacy of magic and beauty in the world of art; to give not only external, but also inner beauty".

The spirit of the new world
Seeing art works from Kallista Ivanova you will feel the unique style, the spirit of a new time and a new movement. Fantastic images and forms, sometimes childishly naive, but unforgettable and penetrating into the depths of the soul are created on the canvas. Contemporary naïve art — a movement devoted to playful patterns, bold colors, and flat picture planes. When this aesthetic is emulated by a trained artist, the result is sometimes called faux naïve art. Paintings of this kind typically have a flat rendering style with a rudimentary expression of perspective. Despite the similarities, ARTKALLISTA unique manner has the significance and distinctiveness which usually is not found in plain naïve art. An awkward relationship to the formal qualities of painting, especially not respecting the three rules of the perspective -such as defined by the Progressive Painters of the Renaissance- challenge the formal elements and qualities of traditional painting in an utmost expressive and highly chromatic & textured style, imitating gold, metals, and elements which come from a variety of approaches.

Art historians often notice and lament the capture of the visual arts by fake emotion long before the word "kitsch", furthermore the art genre appeared. Much of our present cultural situation can be seen as a response to this. In all aspects where human beings have attempted to ennoble themselves, to make examples and icons of the heroic and the sublime, we encounter the mass-produced caricature, the sugary pretense, the easy avenue to a dignity destroyed by the very ease of reaching it. The world of kitsch is a world of make-believe, of permanent childhood, in the world of adults, cruelty, violence. "Art resists the disease; if it ceases to resist, it is no longer art. The writers, composers, and painters whom we admire are those who portray the uncorrupted soul, who show us how we might feel sincerely, even in an age when fake emotion is the currency of daily life", writes Roger Scruton in the Winter 1999 issue of the "City Journal", a quarterly magazine of urban affairs, published by the Manhattan Institute. Whereas, Clement Greenberg a renowned art critic of the early 20th century, argued that the artistic movements, referred as avant-garde and modernist, were the antagonist figure to the synthetic and commercial art named kitsch, which was one of the cultural outputs of the modern class-differentiated society and accelerating consumer’s culture combined with the permanent folk factor in societies.

Once you see this, you will want it more and more ... the taste of sweet, beautiful and luxurious life.   You will see and notice the fact that this is really something new in the art world; this is what has not been there yet: a new style, a new vision, new shades, an unusual technique, a modern philosophy of being. It is worthy of note that the artist Kallista Ivanova is an innovator in her work, and she is the ancestor of a new style and movement in the world of contemporary art.

The main distinguishing features of this art movement are varieties of acrylic painting and decorative art. The works are based on dimensional decorative elements, multiple layers, different details, bright and fresh colours, metallic and gold pigments. ARTKALLISTA works like a sculptor to create dimensional forms with the help of brushes and palette knives on canvas. The mix of deep meaning and aesthetic beauty truly makes such works masterpieces of modern art. Depending on the lighting such works are constantly changing their colour composition, and this way the very image of the created works change as well. Paintings fascinate with a rich colour palette and dimensional details. A subtle perception of beauty fills with powerful energy. This is something new, perfect and even naive ... One can feel the trend of a new style, new wave, new time in this art movement...


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