Sunday, 16 September 2018

London Calling | Fashion Week Festival

London Fashion Week has established itself as one of the most creative and innovative fashion showcases in the world, with its home, London, being one of the most multicultural, vibrant and diverse cities on the planet.  London Fashion Week Festival brings a city-wide celebration throughout the month of September 2018 merging creative institutions, designer businesses and global brands, offering consumer activation in London as a backdrop to London Fashion Week. London Fashion Week Festival opens up the city and celebrates the intersection of the creative industries, from music, art, tech and design and there are many ways the public can get involved; from digital engagement, to exhibitions, in-store activation and events throughout the month of September. All the below activities and events are open to the public.


 20th - 23rd September 2018 | The Store X, 180 Strand, London, WC2R 1EA | londonfashionweekfestival.com

London Fashion Week Festival welcomes 14,000 people across four-days offering the ultimate fashion experience to visitors; with curated shopping galleries from over 150 international and British brands, catwalk shows, industry talks and style presentations. The event invites visitors to experience the atmosphere of London Fashion Week in its official venue and gain an insight into the fashion industry. It also gives designer brands the opportunity to meet and build direct relationships with new customers.  This season the designer runway will host Bobby Abley, Georgia Hardinge, Katharine Hamnett and Mother of Pearl to show their AW18 collections while Senior Fashion Director of LOVE Magazine, Steve Morriss will be the stylist for the Designer Trend shows. In addition, the London Fashion Week Festival Talks Gallery returns with a diverse range of subject matters and industry experts. Alice Black, co-director of the Design Museum joins to discuss co-curating the Azzedine Alaïa: The Couturier exhibition with the late designer and telling the story of his life through the garments he so masterfully created from the early 1980s to his most recent collection in 2017. Model, activist and body positive ambassador, Charli Howard will discuss body positivity and image in the fashion industry and self-care in the digital age. The Careers in Fashion Talk returns chaired by Glamour’s Fashion Director at large, Alexandra Fullerton, who explores opportunities in visual roles in fashion, from set design to art direction with a panel of industry insiders including creative director, Andre Bato, photographer Florian Joahn and his creative partner Jean Paul Paula and set designer Suzanne Beirne. Influencer and author of ‘Eat Smart’, Niomi Smart, discusses the power of digital influence and using your platform and message responsibly. Women in Fashion will be joining the schedule to discuss representation and accountability in fashion, exploring topics such as the importance of visual diversity and diversity behind the scenes. One-stop style resource, Who What Wear and their beauty sister site Byrdie will be joined by industry friends and familiar social media faces to delve into how we should be using Instagram, beyond the likes.   This season’s limited-edition London Fashion Week Festival tote bag was designed by BFC/Vogue Fashion Fund 2018 winner, Molly Goddard.

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